Design for private duty marketing communications should be personal and professional. It should convey a sense of heart as well as a level of expertise. Marketing communications for a home care agency needs to speak to those who need care, those who provide care, and those who recommend care. Each group has its own unique style, which your design must tap into in order to be successful.

Private duty marketing takes a delicate balance in order to deliver results. You must position yourself as an accessible expert with your words and your graphics…yet, at the same time, you must show that you are trustworthy and sincere.

Powerful yet subtle.

Informative and inviting.

For each month your agency is with MOSTSM, you will receive a selection of marketing materials based on a theme relevant to the industry. These tools are personalized with your own brand identity and then put to work for you. Each month includes:

1. A direct mail postcard designed to build and maintain relationships with your referral base.
2. A banner matching the postcard to be placed on your Web site to continue awareness for the monthly theme.
3. Resource links and articles posted to your Web site to supplement the monthly theme.
4. Educational downloads full of real-world advice and how-to’s.
5. PowerPoint presentation to use as a powerful sales and educational tool.
6. eNewsletter distributed to your email contacts on your behalf.
7. Suggested list of promotional items researched and priced with implementation timelines.
8. Monthly bonus item focused on employee recruitment and retention.

As each month passes, your library of materials will continue to grow. The tools we give you can be used time and time again to increase your home care sales and reach your billable goals!

Here are some examples of previous pieces produced for the campaigns of two current MOSTSM clients, Atlanta Home Care Partners and Continuum.

	mouseover the links on the left to see images
Atlanta Home Care Partners Postcard Front Postcard Back PowerPoint Web Site Banner Resource Download Newsletter Recruitment Flyer Continuum Postcard Front Postcard Back PowerPoint Web Site Banner Resource Download Newsletter Recruitment Flyer

Click here to contact MOSTSM 

“We are excited about the MOSTSM program.  It is perfect for what we are doing…..a perfect niche."
- Barth Holohan ,
Owner, Continuum
Click here for more testimonials.

See if MOSTSM is available in your area. Click here.

A MOSTSM brochure you can download directly to your desktop.

Click here to see program creator Merrily Orsini speak in person, or to have her speak at your event!