May 2008: corecubed named one of the 25 best women-owned companies
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April 2008: corecubed ranks among top women-owned companies in U.S.
A Louisville marketing, public relations and design agency has been recognized by Working Mother magazine as one of the nation’s 25 best women-owned companies.
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March 08: Women: The New Superheroes of PR? Increase in Women Owners Signals Leadership Shift
Merrily Orsini discusses women's changing roles in the PR industry and how to be a successful agency owner.
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When was the last time you asked, “What is the real value of sponsoring this event?” When was the last time you asked, “How does this sponsorship fulfill our strategic marketing plan?"
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This article addresses how home health care managers and owners can use marketing and public relations to generate sales leads.
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To achieve a direct mail campaign that will yield inquiries and sales, include information that is helpful to either the potential client or referral source. Matching wants and needs is crucial to your success with direct marketing.
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When introducing a new business to the community or providing information regarding an existing business, there are some specific pieces of information you should include in your promotional materials.
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Take your continuing education program to the next level and you’ll not only garner 10% to 15% more referrals on average, you’ll also bring in thousands of dollars in new revenue.
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Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging society several decades ago, and how Kentucky is ahead of the curve as to what America will look like as its citizens age, not much has changed in how we are approaching this phenomena.
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November 07: System Helps Home Care Agencies Boost Referrals
Until recently, many home care agencies didn't have to think much about marketing.....But times have changed.
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Merrily Orsini, MSSW, pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in geriatrics to earn the trust of hundreds of families struggling to provide services to aging relatives.
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Merrily Orsini, MSSW, served as the Issue Editor for the February 2006 Home Health Care Management and Practice Journal. Included in this issue is an article on marketing private duty home care services that she also authored.
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As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes.
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Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc.
In today's media and information-saturated world, there's no substitute for instant name recognition. Referrals are won and lost in the few seconds it takes a potential client to determine their gut impression of your agency's services.
Which means your agency needs to push beyond traditional print, radio or television advertising into the less tangible, but far more powerful, world of branding. You need a strong, positive brand that conveys a sense of quality and standard and makes potential customers trust your services before they've even sampled them.
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CARING Magazine, Contributor, Merrily Orsini
